When Google rolls out any of their animal updates, search engine marketers scurry to find out not only if they are impacted by the updates, but what they can do to adhere to them.

Penguin 4.0 (announced by Google on September 23rd), also known as Penguin Real Time is no different.

Something strange is happening though. People here within Wealthy Affiliate and people I have worked with over the last 11 years don’t even flinch when Google rolls out a new change to their rankings.

Why?

Because they are once again after higher quality, more relevant, more engaging content….like every other update. Let’s look at the two key aspects of this update and reverse engineer them to try to make more sense of them.

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